The Challenge
This branding project aimed to create a cohesive identity of the TLV Grand Prix that balances the modern luxury aesthetic with the rich cultural heritage of Israel, while also capturing the high energy, adrenaline-fueled excitement of Formula races.
The solution
To solve the challenge, I created a brand identity that merges sleek, contemporary visuals with subtle Israeli cultural elements, using modern typography and a color palette inspired by Tel Aviv and Formula Racing. The messaging emphasizes the fusion of luxury and tradition, positioning the TLV Grand Prix as a prestigious event that offers a unique blend of world-class racing and cultural richness.
The Logo
The movement-inspired logo merges the form of race tracks with subtle nods to Israel’s landscape. It incorporates a curved Hebrew sans-serif font, reflecting the fluidity and seamless motion of high-speed racing.
Color Palette
The branding color palette evokes excitement and harmonizes with Tel Aviv’s vibrant lifestyle. It captures the high adrenaline of racing and the dynamic, nonstop energy of the city.
