The Power of Making an Impact
The Foundation began with a simple yet powerful vision: to empower youth from underserved communities by providing the resources and guidance they need to succeed. The foundation aims to unlock each individual's potential through education, mentorship, and opportunities, transforming lives and creating positive change.
As it grows, the Olam Foundation strengthens communities and fosters a sense of Jewish empowerment and Zionist values. By investing in tomorrow's leaders, the foundation is building a brighter future in which young people are equipped to make a lasting impact.
Solving the Challenge
The challenge in developing the visual identity for the Olam Foundation was creating a design that encapsulated its core values of empowerment, community, and Jewish heritage while appealing to a broad audience. The identity needed to balance tradition with a modern approach, ensuring that it resonated emotionally and intellectually with both local and global supporters.
To solve this, I crafted a timeless logo that incorporated symbols of unity and strength, paired with a color palette that reflected warmth and trust. The typography was chosen for its balance between contemporary and classic styles, making the identity both versatile and memorable. This cohesive visual language effectively communicates the foundation’s mission and vision, creating an identity that feels both inspiring and approachable.
Creating Deep Connections
At the heart of the Olam Foundation’s visual identity is the blend of cultural symbols that connect Jewish Americans and Israeli youth. I sought to create a visual language that reflects the shared values and deep bonds between these two communities. To achieve this, I used Hebrew text from famous Jewish figures, along with meaningful Jewish symbols, ensuring the design resonates with both Israeli and American audiences. In this visual language, I also crafted illustrations inspired by Jewish heritage, which appear across various brand touchpoints.
The identity helps the Olam Foundation tell its story, not just through its design, but through a strategic visual hierarchy that reflects the foundation’s mission. By integrating these elements, I created a dynamic and cohesive visual experience that honors the foundation’s work and empowers its audience to connect on a deeper level. The result is a strong, unified brand identity that fosters lasting connections between Jewish Americans and Israeli youth.
