Trafix
A real-time platform for independent taxi stations to streamline ride assignments, enhance team coordination and reduce daily operational load.
Project Type
Project Type
Conceptual project
Responsibilities
Responsibilities
Research, UX Design, UI Design
Tools
Tools
Figma
The Challenge
Most taxi stations in Israel are independently run, relying on ad-hoc tools like WhatsApp, paper notes, or memory to manage operations. Dispatchers handle dozens of ride requests per hour under pressure, with no central system to coordinate drivers, track rides, or update statuses—the result is miscommunication, missed rides, and high mental load.
Project Goal
Trafix was designed to give station teams a reliable workspace that fits the way they already operate, fast-paced, people-driven, and dynamic.
The goal: build a real-time platform that helps dispatchers and managers assign rides quickly, track availability, and stay ahead of the rush — all with minimal friction.
User Understanding
Who is this really for? Understanding the real needs of taxi station operations and the people who make them work.
User Pain Points
“It’s all moving too fast. I lose track, and then I react instead of managing.”
“It’s all moving too fast. I lose track, and then I react instead of managing.”
Dudi Mizrahi – Station Manager
Feels like he’s constantly catching up instead of leading
Overwhelmed by trying to hold everything in his head
“I’m flipping between WhatsApp, paper, and calls — and it’s all on me.”
Arkadi Haimov – Dispatcher
Feels anxious about missing something critical
Carries the full weight of coordination alone, with no safety net
User Needs
Station Manager
A live, structured overview that reduces mental load and helps him stay ahead of the station’s flow.
Dispatcher
A fast, focused workspace that combines ride tracking, driver communication, and decision support in one place.
User Flow
Live Overview
Driver Status
Incoming Ride
Assign Driver
Competitive Research
Most tools in this space are designed for fleet tracking or external ride-hailing, not internal station workflows. Dispatchers still depend on a patchwork of WhatsApp, spreadsheets, and outdated desktop systems to manage daily operations. Unlike Trafix, none offer a clean, all-in-one SaaS platform built specifically for real-time ride assignment, live driver management, internal dispatcher-driver communication, and streamlined station control.
White Label Platforms
White Label Platforms
Dispatch & Fleet Mangement Tools
Dispatch & Fleet Mangement Tools
Key Features
Control Center Bar
The Situation: Managers track shifts, licenses, and fuel across multiple tools, leading to scattered oversight and constant micromanagement.
Design Approach: A unified sidebar that centralizes all operations into one scrollable view. From shift planning to document checks and expense tracking, the Control Center keeps station activity visible and connected, no tabs, no confusion.
Live Map
The Situation: Dispatchers have no real-time view of driver locations, relying on calls or guesses — slowing decisions and increasing stress.
Design Approach: A live-updating map that displays every driver's location and status. With color-coded pins and auto-refresh, the map gives dispatchers instant spatial awareness to assign rides faster and smarter.
All-in-One View
The Situation: During busy hours, dispatchers flip between screens, call drivers manually, and risk missing urgent rides due to fragmented information.
Design Approach: A combined interface that brings together real-time driver status, direct chat, and a prioritized incoming ride queue, all visible at once. This gives dispatchers total command in one glance, reducing errors and response time.
Design Thinking
This project challenged me to design not for operations, but for mental clarity under pressure. Taxi stations don’t lack tools because they don’t care; they lack tools because nothing fits the way they work.
I focused less on building features and more on protecting focus. That meant designing flows that supported rapid decisions, interfaces that didn’t require second-guessing, and visibility that gave dispatchers and managers room to breathe.
Every UX decision, from role-based views to color-coded urgency, was made to reduce friction in real-time thinking. I wasn’t designing for a job description. I was designing for a high-stress rhythm, where mistakes cost time, tension, and trust.
Trafix doesn’t just organize rides. It helps people do their jobs with less noise, fewer errors, and a lot more confidence.
Trafix
A real-time platform for independent taxi stations to streamline ride assignments, enhance team coordination and reduce daily operational load.
Project Type
Project Type
Conceptual project
Responsibilities
Responsibilities
Research, UX Design, UI Design
Tools
Tools
Figma
The Challenge
Most taxi stations in Israel are independently run, relying on ad-hoc tools like WhatsApp, paper notes, or memory to manage operations. Dispatchers handle dozens of ride requests per hour under pressure, with no central system to coordinate drivers, track rides, or update statuses—the result is miscommunication, missed rides, and high mental load.
Project Goal
Trafix was designed to give station teams a reliable workspace that fits the way they already operate, fast-paced, people-driven, and dynamic.
The goal: build a real-time platform that helps dispatchers and managers assign rides quickly, track availability, and stay ahead of the rush — all with minimal friction.
User Understanding
Who is this really for? Understanding the real needs of taxi station operations and the people who make them work.
User Pain Points
“It’s all moving too fast. I lose track, and then I react instead of managing.”
“It’s all moving too fast. I lose track, and then I react instead of managing.”
Dudi Mizrahi – Station Manager
Feels like he’s constantly catching up instead of leading
Overwhelmed by trying to hold everything in his head
“I’m flipping between WhatsApp, paper, and calls — and it’s all on me.”
Arkadi Haimov – Dispatcher
Feels anxious about missing something critical
Carries the full weight of coordination alone, with no safety net
User Needs
Station Manager
A live, structured overview that reduces mental load and helps him stay ahead of the station’s flow.
Dispatcher
A fast, focused workspace that combines ride tracking, driver communication, and decision support in one place.
User Flow
Live Overview
Driver Status
Incoming Ride
Assign Driver
Competitive Research
Most tools in this space are designed for fleet tracking or external ride-hailing, not internal station workflows. Dispatchers still depend on a patchwork of WhatsApp, spreadsheets, and outdated desktop systems to manage daily operations. Unlike Trafix, none offer a clean, all-in-one SaaS platform built specifically for real-time ride assignment, live driver management, internal dispatcher-driver communication, and streamlined station control.
White Label Platforms
White Label Platforms
Dispatch & Fleet Mangement Tools
Dispatch & Fleet Mangement Tools
Key Features
Control Center Bar
The Situation: Managers track shifts, licenses, and fuel across multiple tools, leading to scattered oversight and constant micromanagement.
Design Approach: A unified sidebar that centralizes all operations into one scrollable view. From shift planning to document checks and expense tracking, the Control Center keeps station activity visible and connected, no tabs, no confusion.
Live Map
The Situation: Dispatchers have no real-time view of driver locations, relying on calls or guesses — slowing decisions and increasing stress.
Design Approach: A live-updating map that displays every driver's location and status. With color-coded pins and auto-refresh, the map gives dispatchers instant spatial awareness to assign rides faster and smarter.
All-in-One View
The Situation: During busy hours, dispatchers flip between screens, call drivers manually, and risk missing urgent rides due to fragmented information.
Design Approach: A combined interface that brings together real-time driver status, direct chat, and a prioritized incoming ride queue, all visible at once. This gives dispatchers total command in one glance, reducing errors and response time.
Design Thinking
This project challenged me to design not for operations, but for mental clarity under pressure. Taxi stations don’t lack tools because they don’t care; they lack tools because nothing fits the way they work.
I focused less on building features and more on protecting focus. That meant designing flows that supported rapid decisions, interfaces that didn’t require second-guessing, and visibility that gave dispatchers and managers room to breathe.
Every UX decision, from role-based views to color-coded urgency, was made to reduce friction in real-time thinking. I wasn’t designing for a job description. I was designing for a high-stress rhythm, where mistakes cost time, tension, and trust.
Trafix doesn’t just organize rides. It helps people do their jobs with less noise, fewer errors, and a lot more confidence.
Trafix
A real-time platform for independent taxi stations to streamline ride assignments, enhance team coordination and reduce daily operational load.
Project Type
Project Type
Conceptual project
Responsibilities
Responsibilities
Research, UX Design, UI Design
Tools
Tools
Figma
The Challenge
Most taxi stations in Israel are independently run, relying on ad-hoc tools like WhatsApp, paper notes, or memory to manage operations. Dispatchers handle dozens of ride requests per hour under pressure, with no central system to coordinate drivers, track rides, or update statuses—the result is miscommunication, missed rides, and high mental load.
Project Goal
Trafix was designed to give station teams a reliable workspace that fits the way they already operate, fast-paced, people-driven, and dynamic.
The goal: build a real-time platform that helps dispatchers and managers assign rides quickly, track availability, and stay ahead of the rush — all with minimal friction.
User Understanding
Who is this really for? Understanding the real needs of taxi station operations and the people who make them work.
User Pain Points
“It’s all moving too fast. I lose track, and then I react instead of managing.”
“It’s all moving too fast. I lose track, and then I react instead of managing.”
Dudi Mizrahi – Station Manager
Feels like he’s constantly catching up instead of leading
Overwhelmed by trying to hold everything in his head
“I’m flipping between WhatsApp, paper, and calls — and it’s all on me.”
Arkadi Haimov – Dispatcher
Feels anxious about missing something critical
Carries the full weight of coordination alone, with no safety net
User Needs
Station Manager
A live, structured overview that reduces mental load and helps him stay ahead of the station’s flow.
Dispatcher
A fast, focused workspace that combines ride tracking, driver communication, and decision support in one place.
User Flow
Live Overview
Driver Status
Incoming Ride
Assign Driver
Competitive Research
Most tools in this space are designed for fleet tracking or external ride-hailing, not internal station workflows. Dispatchers still depend on a patchwork of WhatsApp, spreadsheets, and outdated desktop systems to manage daily operations. Unlike Trafix, none offer a clean, all-in-one SaaS platform built specifically for real-time ride assignment, live driver management, internal dispatcher-driver communication, and streamlined station control.
White Label Platforms
White Label Platforms
Dispatch & Fleet Mangement Tools
Dispatch & Fleet Mangement Tools
Key Features
Control Center Bar
The Situation: Managers track shifts, licenses, and fuel across multiple tools, leading to scattered oversight and constant micromanagement.
Design Approach: A unified sidebar that centralizes all operations into one scrollable view. From shift planning to document checks and expense tracking, the Control Center keeps station activity visible and connected, no tabs, no confusion.
Live Map
The Situation: Dispatchers have no real-time view of driver locations, relying on calls or guesses — slowing decisions and increasing stress.
Design Approach: A live-updating map that displays every driver's location and status. With color-coded pins and auto-refresh, the map gives dispatchers instant spatial awareness to assign rides faster and smarter.
All-in-One View
The Situation: During busy hours, dispatchers flip between screens, call drivers manually, and risk missing urgent rides due to fragmented information.
Design Approach: A combined interface that brings together real-time driver status, direct chat, and a prioritized incoming ride queue, all visible at once. This gives dispatchers total command in one glance, reducing errors and response time.
Design Thinking
This project challenged me to design not for operations, but for mental clarity under pressure. Taxi stations don’t lack tools because they don’t care; they lack tools because nothing fits the way they work.
I focused less on building features and more on protecting focus. That meant designing flows that supported rapid decisions, interfaces that didn’t require second-guessing, and visibility that gave dispatchers and managers room to breathe.
Every UX decision, from role-based views to color-coded urgency, was made to reduce friction in real-time thinking. I wasn’t designing for a job description. I was designing for a high-stress rhythm, where mistakes cost time, tension, and trust.
Trafix doesn’t just organize rides. It helps people do their jobs with less noise, fewer errors, and a lot more confidence.